Case Study – Website Rewrite

Case Study – Home Page Indian SEO Company Octexa Systems

THE BRIEF

The challenge was to rewrite the site using target keywords supplied by the company and making it as user friendly as possible. Looking at the example below, clearly there is far too much text, it has been written badly with a lot of poor grammar and repetition, and there are no lists or headings to help the reader. The company also wanted to explain the basics of SEO to its visitors. The text had no call to action, vital on any page.

HOME PAGE – BEFORE

Search Engine Optimization Company

If you are a business owner and want to promote your business online, there are certain facts that you must be well aware of in the internet market. The first and foremost thing that you need to get acquainted to is SEO or Search Engine Optimization. This is a technique that is used by all major website owners to increase the opportunity of getting their websites displayed in the search results on the internet. You must be aware that when ever you search for something on the internet, the search engine delivers a large number of websites that may be relevant to you. But, very often, just because the job is so tedious, you do not get to the later pages of the list of the results of your search. That is where most websites with no Search Engine Optimization techniques fail to acquire customers, or what is more commonly known as traffic. Hence, if you want to see your website come up more frequently on the search results, or in the initial, or early, stages of the search results’ list, you should definitely consider the use of Search Engine Optimization tools. So, the first thing that comes to your mind is that why should you need to hire a SEO company? The answer is simple; you need to increase traffic on your website, and consequently, to increase the numbers of customers, which in turn will allow you to make profit. And for that you need to list your website on the top ranks of a search engine. So, here we are to help you out. With our SEO consultants in India we help you out so that you can have a business on the internet, no matter how small or how big a brand name do you carry. You must be well aware that there are many companies having similar business ideas like you. Thus when you need to flourish on the internet market; the only difference that you can make is to hire best SEO consultant across the country that can drive the traffic towards your website and get you on the high ranks.

We as a Search Engine Optimization company help you with your internet marketing techniques by preparing your website to be eligible for the maximum number of search result lists on the internet. By this, we mean that with the help, or assistance, of our Search Engine Optimization company your website will feature on the search result list of the optimum number of searches on the internet. Your website will show up on these search results far frequently than before, and many times earlier than usual. This will guarantee the maximum number of hits by the internet traffic on your website, and the maximum number of possible customers.

But, before you hire a SEO company, certain things must be made sure of. Transparency and easy accessibility should be the two most important criteria. There are other Search Engine Optimization companies which might be offering a quite clear, and simple, contract, but that company might not be accessible at all points of time. Again, if a Search Engine Optimization company says that it is accessible all twenty four hours of the day, all through the seven days of the week, you may be sure that there is bound to be some faults in the contract. The fine print might take you for a ride in the later stages of your tenure. But we are both easily accessible, as well as offer a very simple and transparent contract, for your use. So, here we are to offer you the best marketing solutions with the best SEO consultants and experts across India. We are always available to talk to you online and help you keep your ranks high with constant suggestions and techniques and that too at the most minimum cost. Our only objective is client satisfaction by generating the best results for them.

WHAT I DID

 I rewrote the text while keeping the keywords and information they wanted. I made use of lists, white space and headings to make the text readable. I used a friendly style to draw in the reader. I also used ‘you’ more to address the reader rather than ‘we’ to talk about the company. (A very common mistake of businesses is to talk about themselves too much!) The site owner reported a decrease in bounce rate (people going to the site and bouncing straight off again) after the next text went online.

HOME PAGE – AFTER

Why SEO?

You may have the most beautiful and interesting website in the world, but that is no good if no-one finds you! The Internet is a highly competitive place. If you don’t come up high on the results pages of search engines (and by that we mean page one) then you are losing business. That’s where we come in.

SEO, which stands for Search Engine Optimization, is a set of techniques to get your website to the top of the results pages when a potential customer makes a search related to your type of company.

Obviously, the better your position, the more traffic you will get to your site. We can help you with a range of techniques guaranteed to drive potential customers to your site. But that’s not all, we also advise on improvements to your site which mean that potential customers become real ones, because that, at the end of the day, is what it’s all about.

How Our Offshore SEO Services Can Help You

It doesn’t matter whether you are an individual service provider or a multinational conglomerate, we can help you achieve success on the Internet. Here’s a list of what we can do to help your business blast to the top:

  • conduct an extensive analysis of your website and then make any necessary improvements to its coding
  • add content
  • analyze the keywords that your customers use and then incorporate them into your site – we may remove some existing ones and replace them with ones that work
  • increase inbound links (known as back links) to your site
  • promote your site through social networking sites, directories and  one way links

Our Promises to You

  1. We have one objective and that is customer satisfaction. Your company is as important to us as it is to you.
  2. We will provide you with expert, reliable SEO services and internet marketing advice at minimum cost.
  3. We will work 24 hours a day, seven days a week to make sure that you are happy and achieve success with increased traffic to your site from around the world.
  4. Our techniques, whether search engine management, local search, link building, search engine optimization or reputation management are 100% ETHICAL and LEGITIMATE.
  5. Time is money. We guarantee to analyze your site and come up with a strategy for success in the shortest possible time.
  6. We will communicate with you and you’ll get easy to read reports showing the progress of your site as it powers its way to the top of the search engines.

Are you ready for success on the Internet? Then CONTACT US NOW and together we’ll take your business to the top.

Comment on the rewrite from Kumar Anchan, owner of Octexa Systems: “We hired a local writer and there were lots of grammatical mistakes and the sentences didn’t make any sense. This had a knock-on effect on our business as many US and European clients were not satisfied with our English competence and outsourced their work to other companies.

Fiona understood what was required and rewrote what we had and added quality content for us.  We are getting more business now and US and European clients think that we can deliver their projects now because of the good English content.”